Jason’s Ranting & Raving

Those who don’t read have no advantage over those who can’t.

Book Review: Blink – The Power of Thinking Without Thinking

Posted by jaystile on November 19, 2008

You are awesome! Thank you Macolm Gladwell for assembling this f@$ing awesome book, ‘Blink – The Power of Thinking Without Thinking’.

Normal people make near instantaneous decisions based on gut feeling. This book dissects those ‘intuitions’. Blink is broken down into many short essays describing different scenarios and the different research that is being done in the fields of psychology on this topic. It is so much fun to analyze how people work.

There are some correlations that can be drawn with topics in this book along with the others I’ve reviewed like “The Black Swan” and “Freakonomics”. What happens when your gut instinct is wrong? How can you prevent that from happening? Why can people not explain their decisions to you or why their explanations don’t make sense?

In all seriousness go to your library and get this book. I am surprised at myself because I read Blink continuously until it was finished. The subject matter is just awesome.

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One Response to “Book Review: Blink – The Power of Thinking Without Thinking”

  1. […] I have been exposed to these ideas before, but this book goes more in depth. I enjoyed reading it. The prose is easy to understand and he presents many interesting anecdotes to demonstrate the concepts. I should probably read The Tipping Point next since I enjoyed his other book Blink: The Power of Thinking without Thinking […]

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